OUR STORY

Gabriel Bocti - Chairman & Founder

When I founded Gabriel BOCTI SAL in 1967, my goal was simple: to bring exceptional products to Lebanon, guided by quality, integrity, and vision. Decades later, that mission still drives us—stronger than ever.

Alongside my son Selim, now CEO of the group, and with a devoted team that embodies our core values—Passion, Integrity, Leadership, and Commitment—we continue to evolve. We seek out the categories of tomorrow in food, beverage, wine, and spirits, staying ahead of trends without ever compromising on authenticity or excellence.

Innovation is not just a tool—it’s a mindset. Whether through developing next-generation e-commerce platforms or implementing cutting-edge back-office systems, we strive to serve our partners and clients with precision, speed, and foresight.

As I often say: “We don’t follow the future. We build it—one decision, one innovation, one relationship at a time.”

Thank you for being part of this journey.

Our Purpose

Gabriel BOCTI group of companies, vision is to be the most trusted and respected Food and Beverage company in Lebanon, by proposing a portfolio of premium brands, premium platforms, and services to our customers.

The success of our business is influenced by the combination of brilliant people and iconic brands, and platforms.

At Gabriel Bocti, we continuously strive for excellence.
We believe that dedication, talent, and hard work deserve to be recognized and rewarded.

We are a team driven by growth and improvement — constantly learning, evolving, and embracing both our successes and our failures as opportunities.

What defines us is a shared passion: a group of motivated individuals working together to deliver exceptional performance and long-term value.

Our strength lies in the deep, personal connection we hold with our brands, our suppliers, and our community. This commitment shapes everything we do — and it’s what makes us who we are.

Purpose

Committed to growth, we believe in continuous improvement as the path to excellence.

 

To be a trusted partner — cultivating long-term relationships built on integrity, quality, and shared success.

 

Strategy

Drive sustainable, healthy, and organic growth by staying rooted in our values and forward-thinking in our approach.

Expand and elevate our portfolio with premium brands and impactful projects that resonate with our customers and communities.

 

Accelerate digital innovation and investment to future-proof our business and unlock new growth opportunities.

Culture and values

Respect & Connection – We value the relationships we’ve built with our brands, partners, and people.


Passion to Win – We approach every challenge with ambition and a drive to lead.


Customer Excellence – We go beyond expectations in serving our customers and consumers.


Integrity – We act with honesty, fairness, and transparency — always.